The role of daydreaming in encouraging responsible consumption
28 March 2018
Some scholars argue that many people buy consumer goods and services not because they satisfy a need but because of the enjoyment we get from imagining owning or experiencing them in the future. Our project seeks to investigate if pleasurable daydreaming can be harnessed to encourage responsible consumption.
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Ethical approval
This study has been approved by the Nottingham University Business School ethics committee on 23rd February 2017.
